Characteristics of tea Essay

The issue of solid ways of life has significantly added to showcasing and is turning into a significant factor of current lives. Today numerous organizations guarantee potential medical advantages from tea drinking. Therefore, large providers focused on the wellbeing familiarity with buyers and have situated their showcasing systems to boost this potential. For example, Tetley has collaborated with St. Ivel and Warburtons to build up a site focused on solid living. In 2002 PG Tips’ bundling has been overhauled to underscore ‘healthy’ attributes of tea. It advises the customer that tea is a cancer prevention agent source. Cell reinforcement in tea, alleged ‘flavonoids’, are as far as anyone knows imperative for a sound eating routine. Then again, specialists from the University Dental Hospital of Manchester have discovered that specific teas [especially home grown tea] may wreck teeth by dissolving lacquer [Published in the Journal of Dentistry and Daily Mail 19/11/2001]. Notwithstanding underscoring medical problems, KJM nourishments will separate by taking advantage of another human need: unwinding and harmony. The pace of life is quickening and these days numerous individuals gripe about extremely quick and feverish ways of life. Individuals in today’s world scarcely have whenever to unwind or be for themselves. Promoting messages should play upon this absence of time and opportunity and underscore on the ‘relaxing ritual’ of preparing tea and getting a charge out of ‘a cuppa’. As per Mintel, customers are progressively ready to pay for items and administrations which furnish them with all the more spare time and which make life simpler. There is a general pattern to be seen: one takes a pay slice back so as to have additional time, or moves into rural areas to live calmer, individuals escape into nature, investigate the universe of ‘Yoga’, participate in ‘Relaxation classes’, do ‘Aromatherapy’, etc. ‘SOUL’ tea consummately fits into this new way of life pattern and its publicizing and bundling will accentuate SOUL’s loosening up character and clarify that diverse mixture times will have various impacts. For instance, the bundling will train to expand mixture time so as to change the typical impacts of tea into emphatically unwinding and calming impacts. This is a specialty the other large brands are not considering at present. The ‘Brand Steering Wheel’ by ‘Icon Brand Navigation Ltd. ‘ according to addendum 4 sums up the ideal impression of SOUL by its objective gatherings. It shows all parts of the brand’s personality and will be utilized in this report as a future-situated situating stage supporting to drive KJM’s promoting and duplicate system.